當(dāng)代商務(wù)英語(yǔ)閱讀教程(2)學(xué)生用書(shū)
- 所屬分類：
- 作者：
井升華 主編
- 出版社：
華東師范大學(xué)出版社
- ISBN：9787561758229
- 出版日期：2008-3-1
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原價(jià)：
￥44.80元
現(xiàn)價(jià)：￥39.40元
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圖書(shū)簡(jiǎn)介
本教材是專門(mén)為高職高專商務(wù)英語(yǔ)專業(yè)學(xué)生精心編寫(xiě)的。由著名英語(yǔ)專家主編，高職商務(wù)英語(yǔ)教學(xué)一線骨干教師、本科商務(wù)英語(yǔ)教學(xué)專家、英語(yǔ)語(yǔ)言教育專家和企業(yè)商務(wù)英語(yǔ)培訓(xùn)教師聯(lián)袂編寫(xiě)，并由外籍商務(wù)英語(yǔ)專家審定把關(guān)。本教材有以下特點(diǎn)：
起點(diǎn)、難度適當(dāng)，符合高職學(xué)生特點(diǎn)，注重語(yǔ)言基本功，強(qiáng)化聽(tīng)說(shuō)讀寫(xiě)譯技能訓(xùn)練，富有時(shí)代特色，商務(wù)與語(yǔ)言有機(jī)銜接，重在培養(yǎng)職業(yè)能力，適應(yīng)商務(wù)職場(chǎng)需要，配有光盤(pán)、多媒體課件及網(wǎng)站，方便課余鞏固。
目錄
Unit 1 汽車與交通
Topic-based Content：Automobiles and Transportation
Topic Readin9：Extracts of Automobiles and Transportation
Extract 1：Automobile Industry
[相關(guān)鏈接] Related Link：Brands of Cars
Extract 2：Traffic Congestion and Its Solution
[文化鏈接] Culture Link：Carpool／Vanpool
Extract 3：China’S Drive for Local Car Brands
Extract 4：China Starts Driving in Style
[文化鏈接] Culture Link：Driving Through
[實(shí)例鏈接] Link to Authentic Document：Car Exchange Agreement
Unit 2 “租”出好生意
Topic-based Content：Leasing
Topic Readin9：Extracts of Leasing
Extract 1：How to Choose an Equipment Leasing Company
Extract 2：Equipment Leasing
[實(shí)例鏈接] Link to Authentic Document：Rental Agreement
Extract 3：Leasing Advantages
[相關(guān)鏈接] Related Link：租約小知識(shí)
Extract 4：How Do I Buy My Car at the End of the Lease?
[實(shí)例鏈接] Link to Authentic Document：LEASE
Unit 3 觀光“財(cái)?shù)馈?br> Topic-based Content：Tourism
Topic Readin9：Extracts of Tourism
Extract 1：Tourist Industry
Extract 2：Planning Your Trip
[文化鏈接] Culture Link：To Be Time Travelers
[相關(guān)鏈接] Related Link：China to Become the Second Largest Tourism Economy with in the Decade
Extract 3：Safety and Security Warning
Extract 4：Cultural Tourism
[實(shí)例鏈接] Link to Authentic Document·A Tourist Promotional Letter
Unit 4 商貿(mào)經(jīng)典路——絲綢之路
Topic-based Content：Silk Route
Topic Readin9：Extracts of Silk Route
Extract 1：The Story and Its Significance
Extract 2：Foreign Influence
[相關(guān)鏈接] Related Link：The Region of the Silk Route
Extract 3：Marco Polo on the Silk Route
Extract 4：Living In Silk：Chinese Textiles through 5，000 Years
[文化鏈接] Culture Link：Digital Silk Road
Unit 5 創(chuàng)意掘金
Topic-based Content：Creative Industry
Topic Readin9：Extracts of Creative Industry
Extract 1：Definition and Boundaries of Creative Industry
Extract 2：Significance of Creative Industry
[文化鏈接] Culture Link：The Best Product Design of 2006
Extract 3：Creative Industry in the Wodd
Extract 4：Creative Industry in UK
[相關(guān)鏈接] Related Link：An 0仟1cla]Measure of Innovation
Unit 6 服務(wù)至上＆休閑招財(cái)
Topic-based Content：Service&Leisure Industry
Topic Readin9：Extracts of Service&Leisure Industry
Extract 1：Leisure Industry
Extract 2：Services
[文化鏈接] Culture Link：The Forgotten Pioneer of Corporate Design
Extract 3：Service Industries
Extract 4：Leisure Society
[相關(guān)鏈接] Related Link：Public Utilities
……
Unit 7 商界談吃
Unit 8 期中復(fù)習(xí)
Unit 9 商界英雄記
Unit 10 企業(yè)及其系統(tǒng)
Unit 11 管理科學(xué)管窺
Unit 12 聚焦企業(yè)文化
Unit 13 “交往”手段制勝
Unit 14 兼并浪潮
Unit 15 證券英語(yǔ)趣談
Unit 16 期末復(fù)習(xí)
參考文獻(xiàn)
