國(guó)際商務(wù)談判（新視界商務(wù)英語(yǔ)系列教材）
- 所屬分類(lèi)：
商業(yè)英語(yǔ)
- 作者：
劉白玉 等主編
- 出版社：
中國(guó)人民大學(xué)出版社
- ISBN：9787300144689
- 出版日期：2011-11-1
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原價(jià)：
￥33.00元
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圖書(shū)簡(jiǎn)介
“新視界商務(wù)英語(yǔ)系列教材”由中國(guó)國(guó)際商務(wù)英語(yǔ)研究會(huì)會(huì)長(zhǎng)、教育部高等學(xué)校外語(yǔ)專(zhuān)業(yè)教學(xué)指導(dǎo)委員會(huì)委員葉興國(guó)教授和中國(guó)國(guó)際商務(wù)英語(yǔ)研究會(huì)副會(huì)長(zhǎng)、教育部商務(wù)英語(yǔ)國(guó)家級(jí)教學(xué)團(tuán)隊(duì)負(fù)責(zé)人王立非教授擔(dān)任總顧問(wèn)，山東省國(guó)際商務(wù)英語(yǔ)學(xué)會(huì)會(huì)長(zhǎng)劉白玉教授擔(dān)任總主編，聯(lián)合30多位國(guó)內(nèi)具有豐富教學(xué)、實(shí)踐經(jīng)驗(yàn)的專(zhuān)家、教授編寫(xiě)而成。此系列教材既可供商務(wù)英語(yǔ)專(zhuān)業(yè)本科、專(zhuān)科學(xué)生使用，也可作為高校選修課供非商務(wù)英語(yǔ)專(zhuān)業(yè)的學(xué)生使用，同時(shí)也可供企業(yè)、事業(yè)單位培養(yǎng)外向型人才使用。本系列教材第一批包括《商務(wù)英語(yǔ)閱讀》（上、下）、《國(guó)際商務(wù)英語(yǔ)實(shí)務(wù)寫(xiě)作》、《國(guó)際貿(mào)易實(shí)務(wù)》和《國(guó)際商務(wù)談判》，后續(xù)種類(lèi)還會(huì)不斷增加�！秶�(guó)際商務(wù)談判》共分八章，采用案例式編寫(xiě)方式.將談判理論、方法和技巧融于經(jīng)典案例中。內(nèi)容包括國(guó)際商務(wù)談判基本理論、談判人員素質(zhì)、談判環(huán)節(jié)、談判策略和技巧、談判類(lèi)型、語(yǔ)言與非語(yǔ)言溝通技巧、談判禮儀和跨文化談判等。具有系統(tǒng)性、完整性、語(yǔ)言規(guī)范性和內(nèi)容的前沿性。
目錄
Basic Theories for International Business Negotiation
Section A ABB and Ford: Creating Value Through Cooperation in
Negotiation
Section B Win-Win Negotiation
Background Information
Words and Expressions
Exercises
Staffing Negotiation Teams
Section A China's Win in the Negotiation with VW
Section B What Defermines the Success in Negotiation——A Case Study
of Multiparty Negotiation
Background Information
Words and Expressions
Exercises
Phases of International Business Negotiation
Section A A Typical Negotiation on Sale with Chinese
Section B Political Problems in Global Negotiations
Background Information
Words and Expressions
Exercises
Negotiation Strategies and Tactics
Section A Wisdom in Mind Is Better than Money in the Hand
Section B Negotiation Strategy or Just Tactics
Background Information
Words and Expressions
Exercises
Types of International Business Negotiation
Section A Long Live Price Negotiations
Section B Enron's Indian Joint Venture Negotiation Debacle——A Case
Study
Background Information
Words and Expressions
Exercises
Verbal and Nonverbal Communication Skills
Section A Actions Speak Louder than Words
Section B Smart Car Seller
Background Information
Words and Expressions
Exercises
International Business Negotiation Etiquette
Section A The Secret Weapon to Change Disadvantages into
Advantages
Section B Negotiation Credibility Etiquette
Background Information
Words and Expressions
Exercises
Cross-Cultural Business Negotiation
Section A Forewarned Is Forearmed
Section B Building Trust Before Heading to the Table with
Japanese
Background Information
Words and Expressions
Exercises
Key to Exercises
References
